A female-led business must remain ever-vigilant of today’s design trends to stay ahead of the competition and make an impact. Seeking innovative solutions is vital for your enterprise to progress, and there are many ways to generate recognition, build trust, and establish a strong presence in the marketplace. That messaging can appear in virtually all of your different marketing channels, ranging from the content on your website to your social media posts.
Understanding your digital reputation
Read more about Authentic brand identity here.
Cosmetic’s case, a simply revolutionary product that will change the market. Our members represent the nation’s largest and most successful corporations, dedicated to creating an environment of opportunity for women-owned businesses. Part of Saalt’s mission is to provide reusable period care products to those experiencing period poverty — a lack of access to menstrual products — across the world. Hoeger said Saalt is a certified B Corp and commits 2% of revenue to donate its products to communities in need.
Fast-forward 15+ years and what started out as a one-woman show has grown into a team of more than 20 individuals that work with some of the leading brands across the globe. While they might have grown, they haven’t outgrown their clients and have worked with one of their clients for 16 years. Solange has spent the majority of her career in content marketing helping companies improve how they connect with their prospects and customers. Her diverse background includes magazine publishing, book publishing, marketing agencies, payment processing, and tech. When she’s not working, Solange can be found spending time with her family, running, and volunteering. Women-led companies can access fresh opportunities and valuable insight into their target market by cultivating relationships with other industry professionals and potential customers.
Shop TODAY editors and our travel experts alike happily recommend Dagne Dover’s functional bags. Travel pro Summer Hull, for example, tells us that she can vouch for the brand’s neoprene diaper backpack for its thoughtfully designed, water-resistant material and that it has all the pockets for phones, laptops and more. Mom and sales editor Rebecca Brown even gave “new life” to hers, using it for travel. Prospect Jam Co. was inspired by pastry chef and founder Emily Hutton’s time at a local patisserie in Columbus, Ohio, where she grew to love the craft of preserving. Super Smalls’s mission to bring the whimsy and carefree of childhood to the beauty and luxury of jewelry was something that immediately drew our eyes. And there was no one better to put this into action than founder Maria Dueñas Jacobs, who melded her skilled eye for ornate artisan objects with her passion for her kids and their sense of play. To help, we gathered some of our favorite female-led brands’ best sales and promotions before the month ends so you can take action now.
Through certification, gain access to a vast network of support, targeted business opportunities, increased visibility, and resources to grow your business. WBENC hosts the country’s go-to events for women-owned businesses and those who do business with them. Lil Bucks founder Emily Griffith first stumbled upon sprouted buckwheat seeds as a grain-free granola replacement in Australia. She wanted to bring buckwheat, a fruit seed that comes from the buckwheat flower, to the U.S. and did so by establishing her company in 2018.
And we only saw those numbers rise — by 2020, 21 percent (or 1.24 million) of employer businesses in the country were owned by women. I’m a brand stylist who helps passionate female entrepreneurs shine bright with a brand + web identity that speaks direct from the soul of their business.
Barriers for women-owned businesses in 2023
If you are looking to start your own business, we’re here to help you create your first logo design. You can either use our DIY logo maker or opt to speak with a logo designer about your logo idea. These female historical figures paved the way for women to rise up and pursue interests in the same fields as men – one such interest being entrepreneurship. As of 2018, there are nearly 12.3 million women-owned businesses in the US alone with statistics pointing to women being slightly more likely to start a business these days than their male counterparts. One of the biggest aspects of starting a business is creating a logo and marketing the new brand. They’ve helped clients to create a visual as well as verbal identity that can evolve with them. Alternatively, if you already have an established corporate identity but feel it’s time for some change, they can also help with rebranding.
Tsai started Cocokind to provide shoppers with skin care made with gentle yet effective ingredients, unlike what she had access to when she was younger. To promote transparency about how the brand formulates each product, Cocokind products feature a Formula Facts panel on their packaging detailing exactly what’s inside each bottle. The brand also added a Sustainability Facts panel to its packaging that shares details on its materials, carbon emissions, production information and more.
Seventy-one percent plan to expand their business over the next year 56% plan to hire more employees on the next 12 months, up from 44% last year. Of 146 total bidders on all awarded projects, 14 were from women-owned and 14 were from minority-owned businesses − representing 10% each of total contract seekers.
You’ll have no trouble finding beautiful murals, linens, or even lampshades. Many of the wall murals are available in a range of sizes, and they’re easy to apply and reposition. When Lisa Hu started Lux & Nyx, the goal was to create handbags that aren’t just fashionable, but truly functional for the woman on the go. Their uniquely designed backpack isn’t solely a book bag, but the detachable crossbody can also convert into a clutch or belt bag. And the origami tote doesn’t just have a fun design, but it’s made of durable neoprene material and has an expandable style, making it great for travel. Otherwild’s LGBTQ+ founder Rachel Berk is committed to supporting grassroots activists and social justice movements and sustainability. The shop sells plastic-free home products such as bamboo toothbrushes, dental floss refills, and compostable soap holders and holds in-store refill stations for bath and body items to reduce waste.